I'm sorry...
I skipped a week of my weekly newsletter.
I promise there's a good reason...
I've been putting all my mental energy writing the most useful guide possible, for my giveaway.
Through 4 drafts, 2 new added sections and hours of rewriting...
The 21 page guide on how I launched a 25x ROAS campaign, AND consistently launch profitable ones,
Is finally done.
The giveaway will be live on my X profile soon (so keep an eye out).
I will be sending it to everyone already on this list no matter what. (I'd still really appreciate it if you were able to participate on the giveaway, any engagement will help!)
Again, my apologies on the delay (but I'm sure you'll forgive me once you get a copy)
My (recent) Favorite Ad Creative
Plenty of times before, I've said that a quality creative that:
- retains attention
- & drives an emotional response
is key to a winning ad campaign.
Opal checked off all the boxes with flying colors.
Link to the video: https://www.tiktok.com/t/ZTL8SAuHT/
So what makes this ad so good?
- It dives straight into the hook "This is not an iPhone" (What do you mean, yes it is??), and then you stay to find out what you mean
- "This is a 3 trillion dollar military grade lethal weapon" WTF??, stays for explanation
- Rapid changing of pics/videos make the video mentally stimulating & captivating. This makes it super hard to look or scroll away
- Flashing images all focus around the center of your screen (where your eyes are most likely located). The sequence of images also locks your eyes in the exact position they want you looking at.
- "Aimed straight at your brain stem" That sounds super dangerous. Fear keeps audience interested
- "Your primal needs and impulses are being weaponized" Found out your a victim of an attack that you weren't aware of! How do I fix that? - You're already primed with an emotional response, getting you ready to find the solution. (We are only 8 seconds into the ad)
- Visual emotion drivers - the rest of the ad is full of visual elements (time lapses, screen shots, media, etc.) used to drive fear & FOMO with this problem
These points are all just the tip of the iceberg.
The ad does a phenomenal job of
- retaining attention
- pulling at emotions
- directing traffic to a solution
& if you want you're ads to do the same,
I'd highly recommend adding this creative to your swipefile!
Keep growing, keep scaling!
Levi Das
P.S. Want more info on business & advertising? Find my content:
- On my X page, with daily posts & threads to help you scale your business, no matter what stage your at! Click here!
- Follow my IG page to see more of my life, what I'm doing, and most important more insights to improve your business! Follow me!
